Fullerton Unfiltered

921. The Customer Journey Most Contractors Never Design

Jan 30, 2026

Customer experience doesn’t happen by accident. It’s designed. In this episode, I sit down with Kristen Kiley from Leanscaper to break down how to intentionally map the customer experience from first contact through long-term retention.

Recorded at Leanscaper, we walk through the key customer touchpoints most...

920. Fleet Fuel Management Made Simple (Coast Pay Webinar Recording)

Jan 28, 2026

In this episode, I’m sharing a replay of our Coast Pay fuel card webinar and how smarter fuel management can save you real money. We cover tracking spend, setting controls, reducing waste, and keeping your fleet running efficient all season long.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and...

919. State of the Snow Union: Leading Through the Hardest Part of Winter

Jan 26, 2026

In this episode, I’m sharing a Snow State of the Union update and what it really takes to keep operations moving during challenging winter conditions. We’ll talk about expectations, preparation, communication, and how to lead strongly when the season gets tough.

Lawntrapreneur Academy (The #1 Resource for...

918. Same Goal, Different Roles: Liz & Brian Debrief the Arizona LeanScaper Trip

Jan 23, 2026

Brian and Liz reconnect after the Arizona LeanScaper trip for a real-life regroup and honest catch-up. They talk through what it looks like to reset together, communicate better, and stay aligned while running a snow business in real time, with all the pressure, moving parts, and decisions that come with it. Same goal,...

917. Over the Cap: Surviving a Heavy Snow Season

Jan 21, 2026

Snow contracts are tapped out, storms keep coming, and clients are feeling the pressure. In this episode, we break down how to pivot mid-season, reset expectations, protect your margins, and finish winter strong without losing great accounts.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a...