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Fullerton Unfiltered

Apr 29, 2026

This is a big one. We officially launched three crews for the first time ever, and I’m breaking down what that really looks like behind the scenes. From lining up enough work and managing new expenses, to handling delays, sick days, and the investment into trucks and equipment, this episode is all about real growth in...


Apr 27, 2026

You built the business. You became the leader. You’re the one people count on. But what does it actually cost to always be “on”? In this episode, we unpack the hidden weight of constant pressure, the mental load that never shuts off, and how success can quietly start to own you if you’re not careful. This is...


Apr 24, 2026

A shift is happening in the green industry right now, and you’re either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying...


Apr 22, 2026

In this episode, I’m breaking down why we made the switch to Superior Ground Cover for our mulch installs and how it completely changed the way we approach large jobs. From knocking out 150 yards in a single day to reducing labor strain on the crew, this wasn’t just about speed… it was about building a smarter,...


Apr 20, 2026

When you’re in the business every day, it’s easy to think everything is running smoothly. But what actually happens when you step away? In this episode, I break down what fails first when the owner is gone and what that reveals about your systems, leadership, and team. Because what breaks first isn’t random…...