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Fullerton Unfiltered

Aug 31, 2026

Thinking about getting into snow removal this winter? In this episode, I break down how to get started, what equipment you actually need, how to price your work, find customers, and turn a few snow events into real money. Whether you’ve got a shovel, snowblower, or plow truck, this is your roadmap to making money...


Aug 28, 2026

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-making, and we’ve already started refining our own sales process because of it. Instead of rushing to measure, estimate, and send proposals, we’re...


Aug 26, 2026

Hiring gets tough this time of year. Crews are tired, the season is long, and finding great people can feel impossible. But what if the problem isn't the labor market, it's how we're attracting people? In this episode, Brian breaks down a simple hiring roadmap for attracting growth-minded team members through vision,...


Aug 24, 2026

Three years ago, I learned about the four systems of business while attending an LMN Mastermind. While those principles still hold true, my understanding of them has evolved tremendously. Coming off the Break Records Tour stop in Minnesota, I’m reflecting on how grateful I am for the educational journey this industry...


Aug 21, 2026

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team produces. In this episode, we’re talking about how we’re improving employee onboarding and training with Greenius, what’s coming with Greenius...