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Fullerton Unfiltered

Sep 14, 2026

Recorded at LAL Live 2025, Mark emphasizes that a company's success is defined by its operational values rather than simple slogans. He argues that while core traits like integrity are essential, intentional culture is built through specific behaviors like transparency, accountability, and ownership. By...


Sep 11, 2026

What happens when the opportunity is bigger than your comfort zone? Today I’m breaking down the process of bidding the largest snow account we’ve ever tackled, checking and rechecking the numbers, and learning when to trust the math and take the swing.

Granum Break Records Tour: 


Sep 9, 2026

Today we’re joined by Chase Ireland, President of Conestoga Contracting Group, for a conversation about business, leadership, growth, and the lessons learned while building a $10M+ company with a team of 50+ people. We discuss Chase’s journey, the challenges of scaling, building a great team, landscape and snow...


Sep 7, 2026

Greenius 2.0 is officially here. I sit down with Josh Roberts, Project Manager at Greenius and Granum/LMN, to discuss what’s new, why training and onboarding are becoming more important than ever, and how contractors can finally turn tribal knowledge into repeatable systems. We’re also sharing an exciting update and...


Sep 4, 2026

We finally turned our hiring and onboarding process from tribal knowledge into an actual system. In this episode, I break down the checklist we now use at Brian’s Lawn Maintenance to hire, onboard, and train new team members without reinventing the wheel every time.

Free New Hire Checklist Plus 10% Off SOP Bundle: